With Unity, you aren't sending something off to a render farm and waiting. You literally take the model, simplify it, walk around it, interact with it. In other words, no delayed gratification! Unity GM and CMO, Tim McDonough, gives us a glimpse into the future.
"The LF-LC concept car was an unusual project for us in that we were given pretty much nothing to start with. It was our project to do what we wanted with. The only thing we were asked to do from Lexus Design in Japan was make a beautiful, luxury coupe".
In honor of its tenth year at the SEMA Show, Lexus brings the highly-anticipated and all-new LC 500 Inspiration Series and the RC-F GT3 race car to the LA Auto Show.
It is entirely possible that no single automobile has, upon its introduction, upended a deeply established category as decisively as the first Lexus LS did when it launched the luxury brand 28 years ago.
All attending are engulfed by an Alice In Wonderland experience. The endless stream of colors, sounds, smells, and blazingly fast racing coupled with a hint of danger is like a motorsports version of a Timothy Leary acid trip.
Collaboration of design and technology results in a creative breakthrough for the new Lexus Amazing in Motion campaign. Additionally, The Lexus Hoverboard is a prototype and will not be for sale! Will this solve the missing link in the public transportation debate?