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Unity and McDonough on Faster, Easier Digital Design

With Unity, you aren't sending something off to a render farm and waiting. You literally take the model, simplify it, walk around it, interact with it. In other words, no delayed gratification! Unity GM and CMO, Tim McDonough, gives us a glimpse into the future.

Take Five: Kevin Hunter of Calty on the LF-LC

"The LF-LC concept car was an unusual project for us in that we were given pretty much nothing to start with. It was our project to do what we wanted with. The only thing we were asked to do from Lexus Design in Japan was make a beautiful, luxury coupe".

The Whiplash Smile at the GPLB

All attending are engulfed by an Alice In Wonderland experience. The endless stream of colors, sounds, smells, and blazingly fast racing coupled with a hint of danger is like a motorsports version of a Timothy Leary acid trip.