The 2019 Los Angeles Auto Show has a bit of everything. But, the emphasis is clearly shifting to new technology. Can the designs keep pace and fairly represent these new advances? Or, is the industry happy with the way things are?
The first-ever MX-5 RF gets its name from its exotic KODO design—"Retractable Fastback"—in which its power-operated top can deploy from closed to open or vice versa in a mere seconds.
KODO represents the instant that energy becomes motion, such as the muscular beauty as an animal pounces or a human leaps into action. The KODO design cues on the Mazda RT24-P include the sleek body contours and the five-point Mazda grille.
Starting with a simple yet honed form free of non-essential elements, the development team adopted 'Refined Toughness' as the keyword upon which "mature physique", "elegant form", and "fine fit and finish" serve as the three pillars of the exterior and interior design.
In his new position Julien Montousse will oversee all of Mazda's North American design operations, including next-generation vehicle design, exterior, interior and brand strategy development. Attendees heard Julien speak in his former role as Design Manager at XPLORE exactly one week prior. Is this promotion just a coincidence?
For over a half-century, automotive products have been flaunting expressive designs that reflect the West Coast lifestyle. But, the changes that are currently afoot are nothing less than incredible. XPOLRE, presented by AutoDesignO and the Motor Press Guild, provides members and guests a glimpse into the future.