"The LF-LC concept car was an unusual project for us in that we were given pretty much nothing to start with. It was our project to do what we wanted with. The only thing we were asked to do from Lexus Design in Japan was make a beautiful, luxury coupe".
In a nutshell, for eons the perception of the Lexus product-line has been one that focuses on luxury first and foremost. It’s only been relatively recently that the designs are no longer hinting at performance, but blatantly shout out that these are cars for drivers.
Lexus, in an effort to keep true to the intent of the artist, is offering a Mark Levinson Reference System in all of its cars and SUVs. While that might not initially mean tons to the average person, those that have tasted the goods can vouch for the quality.
It’s obvious that most of those going to the time and trouble of displays their rolling works of art at Greystone do so because they love to, not because they have to, or need one more sparkling award or a pat on the back.