"The LF-LC concept car was an unusual project for us in that we were given pretty much nothing to start with. It was our project to do what we wanted with. The only thing we were asked to do from Lexus Design in Japan was make a beautiful, luxury coupe".
In a nutshell, for eons the perception of the Lexus product-line has been one that focuses on luxury first and foremost. It’s only been relatively recently that the designs are no longer hinting at performance, but blatantly shout out that these are cars for drivers.