GM’s New Advanced Design/Tech in Pasadena
UPDATE on the October 22, 2025 design studio fire: General Motor's $71 million investment in new 149,000-square-foot technology campus will significantly expand GM abilities in design and innovation.
The Genesis of a California Design Studio
The restrained yet warm aesthetic of Genesis Design California promotes a sense of calm and focus, expressing a reverence for design to reflect the values of the Genesis brand. California is still a magnet for creativity.
Audi activesphere and Split Personalities
This is a dream of every designer. I mean, you know that typically - it's almost a joke, all of you know designers create cars that you are almost impossible to create in reality because you've got these amazing proportions.
Take Five: Gael Buzyn and the Audi activesphere
Gael Buzyn at the Audi Malibu Loft provides an American perspective on future OEM programs, like the Audi activesphere. It can be a bit shocking, with HQ asking, "you want the car to appear bigger?"