GM’s New Advanced Design/Tech in Pasadena
UPDATE on the October 22, 2025 design studio fire: General Motor's $71 million investment in new 149,000-square-foot technology campus will significantly expand GM abilities in design and innovation.
UPDATE on the October 22, 2025 design studio fire: General Motor's $71 million investment in new 149,000-square-foot technology campus will significantly expand GM abilities in design and innovation.
The restrained yet warm aesthetic of Genesis Design California promotes a sense of calm and focus, expressing a reverence for design to reflect the values of the Genesis brand. California is still a magnet for creativity.
This is a dream of every designer. I mean, you know that typically - it's almost a joke, all of you know designers create cars that you are almost impossible to create in reality because you've got these amazing proportions.
Gael Buzyn at the Audi Malibu Loft provides an American perspective on future OEM programs, like the Audi activesphere. It can be a bit shocking, with HQ asking, "you want the car to appear bigger?"