GM’s New Advanced Design/Tech in Pasadena
UPDATE on the October 22, 2025 design studio fire: General Motor's $71 million investment in new 149,000-square-foot technology campus will significantly expand GM abilities in design and innovation.
Jaguar Design Studio, Most Technically Advanced
Jaguar Design is made up of designers from across the globe and from a range of industry backgrounds, including fashion, watch-making, sports and gaming. Studio has industry-leading modelling robotics, Virtual Reality and an 11-metre 4K digital display wall.
Ford Uses Reality Technology for Car Design
Ford designers have been swapping some clay-sculpting steels and rakes for mixed reality headsets and visualization software that can change vehicle design elements – side mirrors, grilles, vehicle interiors and more – in mere seconds.