Looking back, if the goal is to establish a connection between the automotive industry and Gibson Guitars, there is a clear connection that happened with Ray Dietrich in 1962.
Automotive styling is fashion stamped in steel. It’s an indelible date stamp. With an architecturally preserved structure, the right car is the strongest visual element to creating a time capsule experience
Americans had money to burn, and our cars, houses, and nearly everything else reflected that, including expensive Palm Springs modernism architecture, Danish furniture, and flamboyant cars like the corvette.
The thrill and passion one feels in an off-the-shelf model pales in comparison to a one-off from Taylor Guitars or Marshall Amplification. Rolls-Royce and Bentley aren't the only manufacturers with bespoke products!
At Gibson Custom Shop, they're kind of the pinnacle, the flagship of Gibson brands, and making high end items, bespoke items that are undeniable in every sense of that word.