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Are You Ready Player One? Game On!

In Ready Player One there’s a healthy dose of digital graphics and a virtual reality universe. Certainly, the dazzling visuals can cast a spellbinding shadow over the theater-going public. On top of that, the auto enthusiasts are being treated to an extra helping of brilliance!

Lamborghini Urus and the Batman Connection

"The Urus represents the third model for the company, and it's a car that combines together two different kinds of soul," states Alessandro Farmeschi, COO of Automobili Lamborghini. But, the design leaves no doubt that this is a Lamborghini Super Sport.

Blade Runner 2049 According to Syd Mead

Academy Award Winner for Visual Effects and Cinematography - In Blade Runner 2049 it looks so funky. But it does look like it's supposed to look. That's the trick! Our exclusive interview with Syd Mead sheds some light on the future and transportation.

Evolution of the Lambo Huracán and Aghakhani

The design of the Lamborghini Huracán Super Trofeo EVO is definitely scary looking. Everything on this car, it's there for a reason. From the hood vents to the front splitter and canards, everything's manufactured precisely and it's crafted for a reason.

The Design & Developer Challenge Winners

Experts conceptualized future cities, mobility solutions and human experiences made possible with advanced artificial intelligence, virtual reality, cloud computing, e-mobility, vertical transportation and more.

Volvo XC40 – Making a Bold Statement

With a clever use of space and interior materials, the XC40 introduces a bold rendition of Scandinavian design and functionality. “It represents a fresh, creative and distinctive new member of the Volvo line­up.” - Håkan Samuelsson

MINI Electric Concept, Iconic Design – Urban Driving Fun

"The car’s surfaces have a sense of precision and contemporary clarity about them that lends added impact to the car’s efficient character.” - Adrian van Hooydonk, Senior Vice President BMW Group Design