"The Urus represents the third model for the company, and it's a car that combines together two different kinds of soul," states Alessandro Farmeschi, COO of Automobili Lamborghini. But, the design leaves no doubt that this is a Lamborghini Super Sport.
Every parent says his or her child is special. Coincidentally, every OEM says each of its cars are special. But, as we all know, some are just a bit more special than others. Many a car company touts the virtues of its diverse product line. Oh sure, there’s three trim levels, eight paint choices, and in some cases a wide selection of knick-knacks, so you can call the car your very own. Chrome plated plastic mirrors or vinyl stripes, just check the box. That story fits 99% of the cars found on the road. And then, there's Rolls-Royce.