The IDEA program has represented the pinnacle of design achievement for 38 years. “For anyone who is a maker, who is building something, it’s the ultimate achievement to win an IDEA.”
The upcoming International Design Conference is where designers from a variety of disciplines are coming together to cultivate shared understandings and rally around common themes and challenges.
“We already have a wealth of experience with high-performance cars and with racing cars, but a powerful prototype like the I.D. R Pikes Peak was a world first for us,” said Klaus Bischoff, Head of Volkswagen Design.
Hyundai elaborates on its design philosophy offering a more detailed blueprint for ‘Sensuous Sportiness’ by unveiling the HDC-2 ‘Grandmaster’ SUV concept and displaying the sleek HDC-1.
The all-new Audi Q8 offers a commanding on-road presence, featuring design cues from the original Audi Ur Quattro.