"The LF-LC concept car was an unusual project for us in that we were given pretty much nothing to start with. It was our project to do what we wanted with. The only thing we were asked to do from Lexus Design in Japan was make a beautiful, luxury coupe".
In a nutshell, for eons the perception of the Lexus product-line has been one that focuses on luxury first and foremost. It’s only been relatively recently that the designs are no longer hinting at performance, but blatantly shout out that these are cars for drivers.
The LC’s exterior design is immediately recognizable as being a masterful reinterpretation of the styling of the LF-LC concept, winner of an EyesOn Design award in 2012.
Toyota Motor North America unveiled architectural renderings of its future North American headquarters, providing new details of the site layout and exterior design of its environmentally sensitive corporate campus. In support of the Company’s “One Toyota” vision, the renderings reveal buildings and outdoor spaces designed to create a collaborative environment that encourages discovery, transparency and creativity.
Each year for the past 10 years, the Design Challenge theme is chosen by the DesignLA Board of Directors. The board is made up of a dozen design studio executives. Automotive design studios from around the world are invited to participate and this year, studios from Germany, Japan and the U.S. will compete to design “Biomimicry & Mobility 2025: Nature’s Answer to Human Challenges.” With biological knowledge doubling every five years, designers now have the instruments and the capacity to mimic nature like never before. Nature is becoming one of the best R&D labs we know.