Innovation, Technology and Performance Take the Stage at SEMA 2014

Bisi Ezerioha (on right) founder and president of Bisimoto Engineering reveals the latest at Hyundai press conference

Hyundai Features Five Concepts Based On 2015 Genesis, 2015 Sonata And 2014 Genesis Coupe

Hyundai has once again teamed up with some of the biggest names in the automotive tuning community for SEMA 2014. This year, Hyundai focuses on the performance and tuning capabilities of its newest models, the 2015 Genesis and 2015 Sonata. Also featured in this year’s roster is the most-powerful four-cylinder 2014 Genesis Coupe ever built, and a rally-inspired Hyundai Veloster Turbo wrapped in a custom, Hyundai Quaker State livery.

The lineup of Hyundai vehicles includes:

ARK Performance AR550 Genesis Sedan
Bisimoto Engineering Sonata
Blood Type Racing Genesis Coupe
JP Edition Sonata
Toca Signature Edition Genesis Sedan
“Every year we invite some of the biggest names in the aftermarket tuning community to build some of the most exciting vehicles at SEMA,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “We wanted this year’s builders to develop performance and luxury in tandem, and from what you see from our lineup of vehicles, they have exceeded our goals on every measure.”

Lexus RC F GT3 Racing Concept

Modified RC F V8 With More Than 540 Horsepower
Meets Group GT3 International Racing Standards
Lexus to Supply GT3 Vehicles to Racing Teams in 2015
Racing fans felt the adrenaline when Lexus showed the RC F GT3 racing concept for the first time in North America at the at 2014 SEMA Show.

The RC F GT3 concept, based on the recently revealed RC F performance coupe, was developed to meet Group GT3 international racing standards. It weighs 2,755.8 lbs. and comes with a modified version of the base RC F’s V8 engine, producing a maximum output exceeding 540 horsepower.

Lexus will supply GT3-compliant vehicles to racing teams starting in 2015, with vehicle testing to start this year. GT3 cars can enter many races globally, such as the 24 Hours of Nurburgring endurance race in Germany and the Super Taikyu Endurance and Super GT series in Japan.

KIA CELEBRATES CHAMPIONSHIP-WINNING SEASON ON THE TRACK WITH “A DAY AT THE RACES” THEME AT 2014 SEMA SHOW

Four highly customized, hand-built concepts offer a glimpse into the fun and excitement Kia Racing fans experience when spending a day at the races

Ballast Point Sedona and Smitten Ice Cream Soul EV embrace the tastier side of trackside festivities with handcrafted brews and a high-tech take on the traditional ice cream truck

High-Performance K900 and Ultimate Karting Sedona bring the thrill of the race track in unexpected ways
Championship-winning Kia Racing Optima unveiled with new paint scheme for 2015 Pirelli World Challenge season
Kia Motors America (KMA) brought the sights and sounds of the race track to the opening day of the 2014 Specialty Equipment Market Association (SEMA) Show. Just five years after the brand boldly announced its intention to enter professional motorsports in the U.S. at the 2009 SEMA Show, KMA marked its second title-winning season, celebrating the 2014 Pirelli World Challenge Manufacturers Championship. Kia’s “A Day at the Races” 2014 SEMA display commemorates Kia’s racing success and demonstrates the imprint motorsports has left on the brand’s DNA, encompassing both the thrill of high-speed competition as well as the fun and excitement that fans expect trackside.