Ralph Gilles, Head of Design of FCA, is one of the few that has not only has seen it all, but is perfectly candid and comfortable discussing this show. And more remarkable, he does't limit comments to FCA!
At the LA Auto Show one thing is certainly clear; the battle of EV and internal combustion engines is all but over. The battery-powered devils allow for a new paradigm in transportation.
It's something that simultaneously communicates strength from an aesthetics point of view, from a design point of view, but at the same time a very high level of sophistication.
Working at an OEM, or a company that has strong heritage, you have cues and a strong past to rely on influencing your future products. At Rivian, starting from scratch, four designers tell the tale of a start-up!