Mazda didn’t look at a specific competitor for reference. Instead, it looked at what enthusiasts loved about the MX-5 in the first place and created a vehicle that looked like harnessed energy. The vehicle is focused on an aesthetic of purity and purpose.
The Mazda MX-5 Miata lives for carving up the hills of the Santa Monica Mountains. There’s plenty of juice on tap to deal with the elevation changes, and non-stop snaking roadways. This small, lightweight projectile is a heat-seeking missile on the roads of Malibu.
In his new position Julien Montousse will oversee all of Mazda's North American design operations, including next-generation vehicle design, exterior, interior and brand strategy development. Attendees heard Julien speak in his former role as Design Manager at XPLORE exactly one week prior. Is this promotion just a coincidence?
For over a half-century, automotive products have been flaunting expressive designs that reflect the West Coast lifestyle. But, the changes that are currently afoot are nothing less than incredible. XPOLRE, presented by AutoDesignO and the Motor Press Guild, provides members and guests a glimpse into the future.