KODO represents the instant that energy becomes motion, such as the muscular beauty as an animal pounces or a human leaps into action. The KODO design cues on the Mazda RT24-P include the sleek body contours and the five-point Mazda grille.
Mazda didn’t look at a specific competitor for reference. Instead, it looked at what enthusiasts loved about the MX-5 in the first place and created a vehicle that looked like harnessed energy. The vehicle is focused on an aesthetic of purity and purpose.
AutoDesignO and the Motor Press Guild welcome you to XPLORE, a refreshing and inspiring automotive design event in Corona Del Mar. XPLORE focuses on the influential ideas and the interactions leading to great designs. Featured Designers will provide their thoughts and ideas on what gets their creative juices flowing. From insightful speakers to engaging sponsors, XPLORE is where you need to be on September 1.
Each year for the past 10 years, the Design Challenge theme is chosen by the DesignLA Board of Directors. The board is made up of a dozen design studio executives. Automotive design studios from around the world are invited to participate and this year, studios from Germany, Japan and the U.S. will compete to design “Biomimicry & Mobility 2025: Nature’s Answer to Human Challenges.” With biological knowledge doubling every five years, designers now have the instruments and the capacity to mimic nature like never before. Nature is becoming one of the best R&D labs we know.