New York, October 29, 2014 – Volkswagen Group of America, Inc. proudly supports The Museum of Modern Art’s (MoMA) award-winning online art courses. MoMA’s premium online courses, which were launched in 2010 and are available via MoMA.org, are the first of their kind, providing self-guided as well as instructor-led formats and featuring exclusive video demonstrations and insights from curators, conservators, and artists. The most recent courses were created in partnership with Coursera (www.coursera.org), for primary and secondary school teachers all over the world, and provide museum teaching strategies and techniques free of charge.
“Innovation plays a key role for the Volkswagen Group at all levels. Thus, we are delighted that Volkswagen Group of America is able to partner with MoMA in further developing these groundbreaking online courses, which are singular within international museum operations. They promote the experience of exceptional art for everyone, no matter where they are in the world. These virtual connections generate real inspiration and are valuable touchstones of progress,” said Benita von Maltzahn, Head of Cultural and Social Affairs within Volkswagen Group Communication.
“MoMA’s Online Courses offer engaging experiences for anyone who wants to learn more about art—or create art—anywhere in the world,” said Deborah Howes, MoMA’s Director of Digital Learning. “Students tell us that the courses enrich their lives and motivate them to continue on their creative paths. Thanks to the support from Volkswagen Group of America, we can continue to develop and offer a variety of courses, allowing our online audiences to grow and thrive.”
Since 2011, Volkswagen Group of America has supported the work of MoMA and MoMA PS1, concentrating on the development and expansion of educational projects. Along with the web-based educational programs, Volkswagen also sponsors the projects of MoMA Studio within this framework. Located in the Museum’s Lewis B. and Dorothy Cullman Education and Research Building, the MoMA Studio is a space that allows visitors of all ages to engage in art-making activities, inviting them to tap into their creative potential and gain new insights.
Since the partnership with Volkswagen Group of America began, MoMA Studio has offered five multi-week interactive programs, focusing on creative aspects as well as ecological sustainability and communal life. Beyond the Cut-Out, which premiered on October 23, 2014, and runs through January 11, 2015, is the latest art experience offered by the MoMA Studio. Accompanying the exhibition Henri Matisse: The Cut-Outs, the Studio gives visitors of all ages the chance to experiment with the creative materials used by Matisse and to discuss his work with artists and curators.
About MoMA’s Online Courses
MoMA offers seven courses year-round that accommodate varying levels of study. Nearly 1,200 students globally have enrolled in MoMA’s online art courses in 2014. To date, approximately 5,300 students from 76 countries have participated in the online courses since the program’s inception. The top 10 countries with the highest enrollment include the United States, Canada, Australia, Brazil, Mexico, Great Britain (UK), Spain, India, France and China.
In 2014, the course Catalysts: Artists Creating with Sound, Video, and Time won the “Best of Web in Education” award from the Museums & the Web conference. The American Alliance of Museums Media and Technology Professional Network’s annual MUSE awards recognized the MoMA Digital Learning project Art & Inquiry, which earned an “honorable mention” in the “Education and Outreach” category.
For more information on MoMA’s online educational content, please visit www.moma.org/learn/courses and www.moma.org/momalearning.
About the Volkswagen Group of America, MoMA and MoMA PS1 Partnership
Volkswagen Group of America, MoMA, and MoMA PS1’s extensive multi-year partnership supports exhibitions and education initiatives, including the expansion of MoMA’s online course offerings and a series of installations in MoMA’s Abby Aldrich Rockefeller Sculpture Garden.
In 2010, MoMA launched a highly successful pilot program for online courses which has grown to include seven premium courses and two free massive open online courses (MOOCs) for teachers, comprising the largest online course program produced by a museum.
The partnership supports exhibitions in MoMA’s Abby Aldrich Rockefeller Sculpture Garden. This space, designed in 1953 by Philip Johnson, is among the city’s most beloved outdoor green, recreational spaces. The first installation, Figure in the Garden, an exhibition of 18 sculptures from the Museum’s collection including works by Pablo Picasso, Henri Matisse, Auguste Rodin, Henry Moore, and Joan Miró, has been followed by the exhibition Modern Monument which is on view since summer.
In 2011, Volkswagen Group of America supported an important exhibition of Francis Alÿs, which was on view at both MoMA and MoMA PS1, and subsequently donated two works from the exhibition—Tornado (2000- 2010) and Mirage (A Story of Deception) (2003-2006)—to MoMA. In 2012, Volkswagen Group of America supported Kraftwerk – Retrospective 1 2 3 4 5 6 7 8, the first live retrospective of the German electronic music pioneers. Kraftwerk performed live at MoMA for eight consecutive evenings in April, and also created a special eight-channel video installation specifically for the VW Dome at MoMA PS1.
EXPO1: New York, which opened from May to July 2013, and included the donation of the VW Dome 2, marked the apex of the ongoing partnership between Volkswagen Group of America, MoMA and MoMA PS1. Recent exhibition sponsorships also include Alibis: Sigmar Polke 1963–2010, which was the first comprehensive retrospective of Sigmar Polke (German, 1941–2010), encompassing Polke’s work across all mediums, including painting, photography, film, drawing, prints, and sculpture.
About Volkswagen Group of America, Inc. Volkswagen Group of America, Inc. (VWGoA) is a wholly owned subsidiary of Volkswagen AG, one of the world’s leading automobile manufacturers and the largest carmaker in Europe. VWGoA operates a manufacturing plant in Chattanooga, Tennessee and houses the U.S. operations of a worldwide family of distinguished and exciting brands including Audi, Bentley, Bugatti, Lamborghini and Volkswagen, as well as VW Credit, Inc. Founded in 1955, the company’s headquarters are in Herndon, Va.; VWGoA brings vehicles to the U.S. that marry the science of engineering and the art of styling, with the goal of offering attractive, safe, and eco-conscious automobiles that are competitive and set world standards in their respective classes. The company has approximately 6,000 employees in the United States and sells its vehicles through a network of approximately 1,000 dealers.















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Nice to see VW backing MoMA’s online courses rather than just slapping a logo on a wall. Do you have any sense of how many enrollments their support actually drove, or is that info not publicly shared?
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It’s really inspiring to see a major company like Volkswagen step up to support MoMA’s online art courses—especially the ones designed for teachers. Art education can feel so out of reach sometimes, but making these resources free and accessible is such a meaningful move. I remember trying to save images from course materials and worrying about all the hidden data they carried. That’s actually why I started using AI Metadata Remover—it’s a simple way to keep my files clean before sharing them. It’s nice to know there are tools that help us focus on the art itself, not the technical clutter. For anyone who wants to explore this further, AI Metadata Cleaner may also be a useful resource.
포스팅에서 MoMA의 프리미엄 온라인 과정이 2010년 첫 선을 보이며 자기 주도형과 강사 주도형 두 가지로 운영된다는 점이 특히 흥미로웠어요. 폭스바겐이 이런 교육적 접근을 지원한다는 게 단순한 후원을 넘어 예술 대중화에 실질적으로 기여하는 느낌이 들어 좋네요.
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It’s really inspiring to see a major company like Volkswagen step up to support MoMA’s online art courses—especially the ones designed for teachers. Art education can feel so out of reach sometimes, but making these resources free and accessible is such a meaningful move. I’ve been exploring ways to bring more creative tools into my own projects, and I’ve found that organizing visual materials like QR codes can be a surprisingly helpful part of that process. If you’re ever managing a lot of images or links for a class or workshop, a spreadsheet QR code generator might save you a ton of time. It’s a small tool, but it can make sharing resources with students or colleagues much smoother. Thanks for sharing this story—it’s a great reminder that innovation and education can go hand in hand.
It’s really interesting that MoMA’s online courses were the first of their kind back in 2010, especially the mix of self-guided and instructor-led formats with exclusive video demos. I wonder how much the instructor-led experience translates compared to being in the galleries, but it’s smart of Volkswagen to back something that makes modern art more accessible beyond New York. The fact that these courses are award-winning says a lot about how seriously they take digital education.
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It’s really interesting that MoMA’s online courses, launched back in 2010, were the first of their kind to offer both self-guided and instructor-led formats—that must have taken a lot of foresight back then. I appreciate that Volkswagen is backing something so education-focused rather than just flashy exhibits, since it makes modern art more accessible to people who can’t visit New York. The exclusive video content sounds like a solid reason to enroll, especially for anyone who wants a deeper dive than a typical museum website provides.
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It’s refreshing to see a car company back something as thoughtfully crafted as MoMA’s online courses, especially since they were the first to offer both self-guided and instructor-led formats back in 2010. That mix of flexibility and exclusive video content probably makes art education feel a lot more personal than a typical lecture. I wonder if the instructor-led sessions are what really set these apart from other digital art programs today.
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It’s refreshing to see a car company back something as intellectually enduring as MoMA’s online courses, especially since they were the first to offer both self-guided and instructor-led formats back in 2010. That mix of flexibility and exclusive video content probably explains why they’ve won awards—art education shouldn’t feel like a rigid lecture hall. I’d be curious to know if Volkswagen’s support helps keep any of those courses free or subsidized for students.
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It’s really interesting that MoMA’s online courses, launched back in 2010, were actually the first of their kind to offer both self-guided and instructor-led formats. That mix must have set a strong precedent for how museums now think about digital education. I’d be curious to know how the exclusive video content differs from what visitors experience in the galleries themselves.
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It’s refreshing to see a car company step beyond the usual mobility sponsorship and back something as intellectually accessible as MoMA’s online courses, especially since they were the first of their kind back in 2010. The mix of self-guided and instructor-led formats sounds like a smart way to accommodate different learning styles, and I’m curious how the exclusive video content compares to sitting in a real lecture hall. Corporate support for arts education often feels transactional, but this partnership seems to genuinely prioritize public engagement over branding.
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자동차 회사가 미술관의 온라인 교육을 지원한다는 점이 흥미롭네요. 특히 2010년부터 시작된 강좌가 자기 주도형과 강사 주도형으로 나뉘어 있다는 게 실용적이어 보입니다. 자동차와 예술이라는 조합이 낯설지만, 문화 접근성을 넓히는 데 도움이 된다면 의미 있는 후원이라고 생각합니다.
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It’s impressive that MoMA’s online courses have been around since 2010, especially the mix of self-guided and instructor-led formats. Corporate backing like Volkswagen’s makes sense when you consider how much exclusive video content must go into keeping these courses award-winning. Nice to see a car company investing in art education rather than just the usual sponsorships.
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폭스바겐이 MoMA의 온라인 미술 강좌를 지원한다는 점이 인상 깊네요. 특히 2010년부터 시작해 자기 주도형과 강사 주도형을 모두 제공했다는 부분이 꽤 앞선 시도였다고 생각합니다. 자동차 회사가 예술 교육에 투자하는 게 흔치 않은데, 이런 지원이 실제로 많은 사람들에게 도움이 됐으면 좋겠어요.
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It’s interesting that MoMA’s online courses were the first of their kind back in 2010, especially since they offer both self-guided and instructor-led formats. That mix seems like a smart way to make art education accessible to different learning styles, not just people who can visit the museum in person. I’d be curious to know which format tends to be more popular with enrollees.
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It’s really heartening to see a car company step up for art education like this—Volkswagen’s support of MoMA’s online courses feels like a natural fit, since both are about design and creativity in motion. I’ve always admired how MoMA makes modern art approachable, and offering free courses for teachers is such a generous way to spread that knowledge. It also reminds me of how much we rely on clear, step-by-step guidance when learning something new, whether it’s interpreting a painting or solving a puzzle. If you’re ever in the mood for a different kind of hands-on challenge, I’ve found a Rubik’s cube solver that walks you through each move with the same kind of patient clarity. It’s a fun way to keep your brain engaged when you need a break from art history.
It’s really refreshing to see a major company like Volkswagen step up and support something as culturally valuable as MoMA’s online art courses. I remember when these courses first launched back in 2010, and it felt like such a bold experiment to bring museum expertise directly to people’s homes. The fact that they’re now offering free resources for teachers around the world is just wonderful, because art education often gets overlooked in tight school budgets. If you’re someone who loves working with images or creating visual content, you might also enjoy a handy tool like Pic Text Editor for adding or editing text on your own photos. It’s a different kind of creative outlet, but it shares that same spirit of making visual expression more accessible to everyone.
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I recently stumbled upon an incredible partnership between Volkswagen Group of America and MoMA’s online art courses, and it’s truly inspiring! The blend of art and innovation is something we all need more of. It’s fascinating how these courses offer insights from top curators and artists. Speaking of online tools, I found the Free Online Guitar Tuner on online-guitartuner.com to be a game-changer, especially when I need to drop C# tuning quickly.
VW’s support for MoMA’s free online courses is a great move—innovation really does connect culture and creativity. I’m curious how this influences the creative challenges in Krillion, where quick, inspired wordplay is key! krillion
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