Ray Dietrich Merges Car and Guitar Design
Looking back, if the goal is to establish a connection between the automotive industry and Gibson Guitars, there is a clear connection that happened with Ray Dietrich in 1962.
NAMM and the Custom Shop Connection
At Gibson Custom Shop, they're kind of the pinnacle, the flagship of Gibson brands, and making high end items, bespoke items that are undeniable in every sense of that word.