MINI Electric Concept, Iconic Design – Urban Driving Fun
"The car’s surfaces have a sense of precision and contemporary clarity about them that lends added impact to the car’s efficient character.” - Adrian van Hooydonk, Senior Vice President BMW Group Design
Fascination – Mercedes-AMG Project ONE
"This hypercar's extreme design marks a milestone in design - there are no lines, and the interior is stripped down to the essentials." - Gorden Wagener, Chief Design Officer Daimler AG
Lexus LC Inspiration Series – Unique Paint Technique
In honor of its tenth year at the SEMA Show, Lexus brings the highly-anticipated and all-new LC 500 Inspiration Series and the RC-F GT3 race car to the LA Auto Show.
Kona, Hyundai’s B Segment SUV, Shines in LA
The Kona’s bold, daring image hints at the future design direction of Hyundai Motor’s next generation of SUV models and creates a unique proposition in the compact SUV segment.
BMW i Vision Dynamics Forming New EV Pleasure
The inspirational design of BMW i models is particularly effective in both flagging up the brand’s pioneering role visually and making it something people can experience.
