Vision Zero

At the Consumer Electronics Show 2015 in Las Vegas, BMW will confirm and consolidate its status as a leading innovator in this field and as a premium mobility provider when it presents applications for new digital devices. It will also present new driver assistance systems and intelligent lighting technology at CES that will help to bring “Vision Zero” – the vision of accident-free personal mobility – a further step closer to reality. A host of new technology helps define what luxury really means, and BMW is poised to jump on the bandwagon.