In a nutshell, for eons the perception of the Lexus product-line has been one that focuses on luxury first and foremost. It’s only been relatively recently that the designs are no longer hinting at performance, but blatantly shout out that these are cars for drivers.
"The Urus represents the third model for the company, and it's a car that combines together two different kinds of soul," states Alessandro Farmeschi, COO of Automobili Lamborghini. But, the design leaves no doubt that this is a Lamborghini Super Sport.
The design of the Lamborghini Huracán Super Trofeo EVO is definitely scary looking. Everything on this car, it's there for a reason. From the hood vents to the front splitter and canards, everything's manufactured precisely and it's crafted for a reason.
Automobili Lamborghini in collaboration with two laboratories of the Massachusetts Institute of Technology marks the first steps of a possible future Lamborghini electric super sports car.
Awareness of the next, upcoming trend is vital for creating successful products. That’s reason enough for anyone serious in anything related to design to attend the Luxury Technology Shows. Think of it as CES with supercars!