In a nutshell, for eons the perception of the Lexus product-line has been one that focuses on luxury first and foremost. It’s only been relatively recently that the designs are no longer hinting at performance, but blatantly shout out that these are cars for drivers.
In the real world of transportation design, there are many factors that can lead to a less than daring path. But, school is still the one place where you can still let it all hang out with wild abandon.
Lexus, in an effort to keep true to the intent of the artist, is offering a Mark Levinson Reference System in all of its cars and SUVs. While that might not initially mean tons to the average person, those that have tasted the goods can vouch for the quality.
In Ready Player One there’s a healthy dose of digital graphics and a virtual reality universe. Certainly, the dazzling visuals can cast a spellbinding shadow over the theater-going public. On top of that, the auto enthusiasts are being treated to an extra helping of brilliance!
"The Urus represents the third model for the company, and it's a car that combines together two different kinds of soul," states Alessandro Farmeschi, COO of Automobili Lamborghini. But, the design leaves no doubt that this is a Lamborghini Super Sport.
Academy Award Winner for Visual Effects and Cinematography - In Blade Runner 2049 it looks so funky. But it does look like it's supposed to look. That's the trick! Our exclusive interview with Syd Mead sheds some light on the future and transportation.
How special is this rare cat? AutoDesignO Takes Five with Wayne Burgess, Jaguar’s Director of Production Studio & SVO Projects, on the design of the F-TYPE 400 SPORT.
The design of the Lamborghini Huracán Super Trofeo EVO is definitely scary looking. Everything on this car, it's there for a reason. From the hood vents to the front splitter and canards, everything's manufactured precisely and it's crafted for a reason.
Life is challenging enough. Finding a cool place with special gifts this holiday season shouldn't add to your stresses. Syd Mead saves the day and once again dazzles with art that's fit for royalty, but can be obtained by us mere mortals.
Experts conceptualized future cities, mobility solutions and human experiences made possible with advanced artificial intelligence, virtual reality, cloud computing, e-mobility, vertical transportation and more.