At the LA Auto Show one thing is certainly clear; the battle of EV and internal combustion engines is all but over. The battery-powered devils allow for a new paradigm in transportation.
Working at an OEM, or a company that has strong heritage, you have cues and a strong past to rely on influencing your future products. At Rivian, starting from scratch, four designers tell the tale of a start-up!
“Driving the concept on the streets is really important for the design team. It’s very special to put the car outside and in the real-world. You can see the true value of the I-PACE’s dramatic silhouette and powerful proportions when you see it on the road, against other cars.
"I love innovating, and the path of innovation is always full of challenges and surprises. It is how you deal with these unexpected bumps and solve these challenges". Henrik Fisker provides his insight on what lies ahead.
Ian Callum, Director of Design, explains, " It’s a dramatic, future-facing cab-forward design with a beautiful interior – the product of authentic Jaguar DNA, electric technology and contemporary craftsmanship.”